As the longest running night market event in the GTA since 2001, Night It Up! has built a steady reputation as one of the highly anticipated summer festivals. Over 130,000 people attended Night It Up! in 2016 over three days.
Unlike other night markets, Night It Up! is entirely volunteer-run by youth ages 16-26, organized by Power Unit Youth Organization. All on-site proceeds go towards a selected beneficiary charity. To date, Night It Up! and Power Unit Youth Organization has contributed over $113,000 to various charitable initiatives in the GTA. Sponsors will benefit from the added philanthropic initiatives.Sponsorship Package