You may or may not know this—and you should know this: Night It Up! is powered by Power Unit, a youth-driven, non-profit organization. Night It Up! is completely volunteer-based (no, we totally do not get paid. Therefore, consider feeding a purple-shirt Friday and Saturday night if you see one holding his or her stomach staring longingly at your stinky tofu…)! Every summer, Power Unit also runs a business competition—The Apprentice-style—called The E3 Challenge. For two months, four teams are pitted against each other in three challenges.
The first challenge is always Power Unit’s very own night market, where participants are judged on how well they can put create and manage a game booth. There will be four game booths by E3 Challenge participants, so be on the lookout for them! Challenge your friends and win great prizes! Here are two teams you will find at Night It Up! this weekend:
Team Vertigo presents Kill The Lights - booth located at G3
Are you up for a challenge? Or do you just want something to get your excitement going? If so, then you do NOT want to miss out on Kill the Lights - a fun-filled game of ball toss that will surely make your visit to Night It Up! a memorable one. During your visit, you will surely appreciate the artistic beauty of our game booth with the theme centered on Toronto’s extravagant skyline. Still not convinced? Then you must not forget about our fabulous prizes that are in store for you. So make sure you come visit our booth, located at G3.

Team Rock-It presents Hit Me - booth located at F6.5
Night It Up won’t be a perfect night of summer celebration without the perfect game to win the perfect prizes. Power Unit’s Team Rock-It presents Hit Me – a game that requires feats of strength and dexterity. Not only will participants enjoy tossing balls into our exquisitely made Domo-Kun and Robot-San, they will also have a chance at winning their very own Guitar Hero III, foosball table, and plushies of various sorts. You can find our booth illuminating near the festivities, may the lights guide your way.
HIT ME @ NIGHT IT UP
Friday, July 10: 7-1
Saturday, July 11: 5-1
And remember, these are just two of four The E3 Challenge teams hosting a booth at this year’s Night It Up! There is also Team AquaFire at Booth G6.5 and Team Behemoth at Booth E3. What, your GPS won’t translate NIU! booth letters and numbers into map coordinates? Darn, well, maybe you should give our Interactive Map a try! I promise no robotic female voice will tell you it’s “recalculating.”
Why wait for The Ex to open in August when you can try your hand at a game booth at Night It Up!? Besides, it’s not like we charge you for admission. The E3 Challenge is very close to my heart because it is how I got my start as a Night It Up! organizer—it’s how a lot of us got involved. The E3 Challenge also helps fund more Power Unit projects, so you are having fun and giving to a good cause. We thank you in advance! See you at Night It Up! in 18 hours!